MEF Initiatives

MEF creates and drives ground-breaking initiatives – including M-Commerce, Smart Enablers and Apps among many others – that explore new business models, address impediments to growth and drive opportunities for the industry. MEF brings together industry leaders via this programme to collectively progress industry opportunities, track trends and tackle industry challenges.

How to propose an initiative

All full members of the MEF are encouraged to propose an MEF initiative. In order to get an initiative approved, proposals should include:

  • A description of the “issue” that is not being addressed elsewhere
  • How the “issue” is impeding or otherwise impacting the mobile entertainment industry (What is the threat of not addressing the “issue”)
  • Which companies are interested in addressing the issue?
  • What other industry groups might be involved in the general area?
  • What objectives would be set as targets for the new initiative?
  • What defines success?

If you are interested in starting an initiative, please contact to discuss the approval process and obtain an application form.