MEF Global Headquarters

Headquartered in London, the MEF Global team supports its local chapters in Asia, Europe, Middle East and Africa, North and Latin America to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry.

MEF Global handles world-wide strategy, is the association’s brand guardian, oversees financial matters and is responsible for global events including the CEO Summit, MEF Americas, the annual Meffys awards and MEF Connects MWC.

MEF Global Team

Rimma Photo

Rimma Perelmuter

Rimma has worked in in the mobile industry for the 13 years and has a strong background in non-for-profit management and international business development. She is passionate about the transformational power of mobile; empowering people and companies to succeed by harnessing the power of networks and partnerships and driving initiatives that accelerate marketplace development.

Since its launch in 2001, Rimma has been a driving force at MEF, establishing it as the premier trade association for the mobile content and commerce industry and growing its global footprint to include chapters in EMEA (including a ME office co-founded by Ooredoo & the recently launched Africa office in association with Vodacom), Asia, North and Latin America. As CEO, she has a strategic and commercial role across the organisation focused upon MEF's expanded remit and delivering business benefits to members.

She is also a Co-Founder of Women in Wireless UK and co-chairs its Development committee. Prior to MEF, Rimma worked for an internet start-up and several global trade associations based in Washington DC. A bi-lingual English-Russian speaker, she holds a Masters degree from the London School of Economics and a Bachelors degree from Cornell University.

Joanne photo

Joanne Lacey

Joanne has over 12 years’ experience in the mobile industry, starting her mobile content career in 2000 with mobile games pioneers Digital Bridges (now I-play) and having survived the joys of WAP and SMS gaming. Digital Bridges was one of the founding member companies of MEF and Joanne has been a long-standing active member of our community. At mobile specialists Player X she was Marketing & Licensing Director working with network operators, content and media owners worldwide. As Chief Commercial Officer she was responsible for the integration of the company’s services and operations into Zed Worldwide, who acquired Player X in 2009, where Joanne was subsequently Global Content Director, managing a global 100-man team responsible for developing and acquiring third party mobile content. Since 2011, Joanne has been providing strategy, operations and marketing consultancy to a range of digital clients including MEF, GamesAnalytics and Connect2Media. She has an MSc in Public Relations and B.A. in Business Studies and German, having started her career at the multinational BASF.

Ewa Golebiewska

Ewa Golebiewska
Member Services Manager

Ewa joined MEF in 2013 as Member Services Manager. Prior to MEF, Ewa worked at GSMA, where she managed membership of operator members from all over the world. She is experienced in databases and business to business membership management and development. Ewa has been involved in various internal projects and regional and global events including Mobile World Congress. Before joining the mobile industry she worked at Bartercard, the world’s biggest business to business trade exchange.

She holds a Master's Degree in International Relations from University of Lodz in Poland and speaks English and Polish.