The current MEF EMEA board was announced on the 5th March 2014 following the elections which took place during MWC 2014 in Barcelona.

Six new directors joined the MEF EMEA Board with three of six incumbent directors elected in new leadership roles for the new term. Darren Foulds, Director of Barclays Mobile and Pingit, Barclays was elected as EMEA Chair along with Pietro Catello, Regional Managing Director, Buongiorno and Chris Davies General Counsel EMEA & Head of Privacy, InMobi, as Co-Vice Chairs for the EMEA Chapter. Representatives from ooredoo, MyOrder / Rabobank and Vodacom make up the EMEA Board for 2014/2015.

The members of the 2014 MEF EMEA Board reflects MEF’s strength in key growth markets as well as its representation of the total mobile ecosystem.

On November 13 2012, MEF the global community for mobile content and commerce launched a dedicated regional office in association with Vodacom to help promote African mobile growth and showcase innovation. Headquartered in Johannesburg, the MEF Africa Office serves as a hub for the trade association’s growing African membership. With a mandate to help drive mobile growth and innovation at both a continental and country level MEF Africa will advance regional market initiatives aimed at boosting consumer trust and promoting monetisation as well as providing business development and dedicated analytics across the Africa region.

In 2010 the Qtel Group co-founded the first MEF Middle East Office at Qatar Science & Technology Park (QSTP) in Doha to strengthen the regional ecosystem and promote investment in local content. The office is responsible for liaising with regional members and establishing a networking ecosystem, as well as localising strategic MEF initiatives for the MENA region. With regular events attracting both existing and new regional members, the MEF ME office has become a regional knowledge exchange hub, while the localisation of key MEF initiatives has helped to stimulate further innovation in mobile services and products.

MEF launched its EMEA chapter in Paris in November 2006. The first board elections were held in February 2007, following which the chapter championed vital areas of European policy, responding to EU consultations on key issues such as child safety and content online, and also produced a members’ practical guide to the Audiovisual Media Services Directive.

In 2008, the chapter’s remit was extended to cover the Middle East and Africa regions and a newly expanded MEF EMEA board was elected during Mobile World Congress in Barcelona. The board is committed to creating local trade development opportunities for members; providing exclusive regional market insight and data; and advising members on legislative issues affecting their businesses.