MEF News

Lack of Trust Hampering App Downloads: MEF Global Consumer Trust Report 2015

4th February 2015

MEF, the global community for mobile content and commerce, today announced the results of its third annual Global Consumer Trust Report. The report, supported by AVG Technologies N.V. (NYSE: AVG), analyses data from 15,000 mobile media users in 15 countries across five continents.

MEF Members elect new North and Latin America Boards

26th November 2014

Ten new regional Board Directors elected by MEF members during second annual MEF Global Forum in Silicon Valley

MEF Global Consumer Survey indicates mobile content and commerce behaviours maturing in developed markets with growth economies driving mobile adoption

20th November 2014

Global mobile content and commerce activity grew slightly from 65 to 66 per cent in 2014, fuelled by strong gains in growth markets.

MEF Unveils Winners for the 11th Annual Meffys Awards at MEF Global Forum in San Francisco

20th November 2014

Established mobile players innovators and growth market leaders crowned the winners at MEF’s international mobile awards in Silicon Valley - New verticals such as education and health recognised for their role in establishing the primacy of mobile playing a central role in consumers’ everyday lives.

MEF appoints new EMEA General Manager to support its growing membership in the region

10th November 2014

Sally Harvey joins MEF from The Mobile Marketing Association to drive growth & member value across EMEA

Brazil, Indonesia, Mexico, Turkey and India present the next wave of growth for app publishers, finds App Annie and MEF

27th October 2014

Google Play and messaging apps are driving mobile app growth in emerging markets

MEF Global Board Elections reflect growth and diversity of the mobile ecosystem

27th October 2014

AVG, KPMG, Ooredoo Group and Telefónica elected to Global Board which represents established mobile specialists and vertical sectors including Education, Publishing and Financial Services

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